Sleep Number x NFL
Sleep Number has an on-going partnership with the NFL dating back almost a decade. Each year the partnership evolves, spanning individual teams and players in addition to the NFL organization.
The Need
In 2023, 80% of NFL players chose a Sleep Number smart bed and thus the Sleep Next Level, Perform Next Level campaign was born. As an in-house creative, I was tasked with creating the SN x NFL moodboard which guided the look and feel of all NFL creative for the 2023 season, including my work for in-stadium graphics used by the Vikings, Cowboys, Chiefs and Rams as well as all NFL social used by the Sleep Number channel and individual players.
I worked on
Design
Art Direction
Brand Voice: Rose DAcquisto
Animation: Ben Thompson, Sam Matteson
Associate Creative Director: Andy Hauck
SLeep Number x NFL Moodboard
Used for in-stadium graphics and applications across web, social, display, email and print.
I Worked on
Design
Art Direction
I WORKED ON
Design
Art Direction
Brand Voice: Rose DAcquisto
Associate Creative Director: Andy Hauck
Stadium Ribbons and L-bracket
In stadium ribbons
I WORKED ON
Design
Art Direction
Animation: Sam Matteson
Brand Voice: Rose DAcquisto
Associate Creative Director: Andy Hauck
In-Stadium :15 SPOT
I Worked on
Design
Art Direction
Animation: Ben Thompson
Brand Voice: Rose DAcquisto
Associate Creative Director: Andy Hauck
I Worked on
Design
Art Direction
Animation: Ben Thompson
Brand Voice: Jen Larson
Sleep Number x NFL on social
Organic Social content for ‘23 season
Each season we maintain individual partnerships with NFL players and our contracts include a number of dedicated Sleep Number organic posts. I along with the NFL and social team concept and create dedicated posts the players are excited about posting to their channels.
I Worked on
Design
Art Direction
Animation: Ben Thompson, Sam Matteson
Brand Voice: Jen Larson