Incase

Incase is a tech lifestyle brand centered on protection and mobility, built for the creative. Based in Los Angeles, Incase is best known for their Apple protection line but provides products across travel, capture, bags, protection and power.

The need

As a Senior Designer and team lead, I oversaw the design and art direction of all marketing assets used for monthly product launch campaigns including microsites, newsletters, social plans, printed and digital assets.

I worked on

Art Direction
Design
Campaign Strategy
UI Design
Social Content

Art Direction and Photography:
Nick Filipini
Brand Voice: Conor Murphy
Videography: Chris Sorensen
Creative Director: Mike Quinones

MicrositeS on Incase.com

Used for go-to-market launches, I designed unique microsites to better describe and showcase the features of Incase’s hero products.

The leaf on Incase.com

I designed wireframes to launch The Leaf, Incase’s in-house blog.

20 Years of Incase

In 2017, Incase celebrated 20 years and to commemorate the occasion launched an exclusive 20-year anniversary Classic Laptop Sleeve. The Anniversary Sleeve was launched on Incase.com in limited quantities and featured sleek premium packaging and two inserts celebrating the journey. As the design lead at Incase, I was tasked with concepting the experience and joining forces across both the Art Department and with the Product Team to create a luxury packaging experience. The premium unboxing housed the iconic 20 Year Classic Laptop Sleeve and two inserts, including a 24 page booklet used to celebrate and highlight Incase’s biggest moments.

I worked on:

Booklet Art Direction
Design

Packaging: Tiffany Vo Ly
Copy: Conor Murphy