AELLA

AELLA is a Los Angeles-based brand perfecting the daily uniform for women who are going places- in life, work and travel. Using patented and proprietary fabrics, AELLA pieces are machine washable, wrinkle-free, fade-resistant and breathable to keep you on the go.

AELLA FW17

As an in-house creative, art director and designer, each season I was tasked with creating compelling imagery to be used on aella.co and marketing materials including social media, digital and printed collateral. The direction of AELLA FW17 Campaign was concepted by marrying back-to-school with the brands core mission statement - that each piece caters to the busy life of an on-the-go woman and is crafted from machine-washable active-wear fabrics. What better way to highlight the brand’s core mission, than to show off the new collection in an active on-the-go setting!