Odele
Odele is a clean beauty brand based in Minneapolis that creates salon-grade, cruelty-free hair care + body products that are designed for all who share your shower. Found online through OdeleBeauty.com and sold at Target.
THE NEED
I joined Odele as a freelancer soon after their launch in 2020 to assist with all designed requests from social and email to printed materials like mailers and on shelf experience.
I worked on
Digital and Print Design
Brand Voice: Minna Studio
Odele on Instagram
Instagram content created alongside Minna Studio used to educate, encourage and entertain Odele’s 17k+ followers.
Printed Ad
ODELE on Shelf at ulta
PDP imagery and banners for Odele on Ulta.com
Odele Marketing Emails
ODELE MAILER