Sleep Number
Sleep Number is a leader in improving health and well being through proven quality sleep by delivering life-changing sleep solutions.
Social CAMPAIGNS
As an in-house creative and lead designer on the social channel, I, alongside a team of creatives, created content across all stages of the funnel, pushed across Instagram, Facebook, Twitter, and Pinterest.
I WORKED ON
Design
Art Direction
Brand Voice: Jen Larson
Animation: Sam Mattson, Ben Thompson, Geoffrey Palmer
Creative Director: Christine Lien
Strategy: Brittany Steers, Kaitlyn Schlitz
Abandon Cart Initiative
I WORKED ON
Design
Art Direction
Brand Voice: Sheila Anderson
In 2024, I joined an Agile workstream at Sleep Number consisting of 7 members across marketing from paid media, to CRM to creative. After reviewing key data points with our Data + Analytics team and learning that there was a recent uptick in users abandoning their cart, we decided we wanted to target those individuals. We created 6 ads with messaging spanning Sleep Number’s ‘reasons to believe’, promo and competitive comparisons to see if we could win back lost leads.
Sleep Next Level, From $1,099
In 2023, after the launch of the Sleep Next Level campaign, we were asked to create a set of mid-upper funnel ads promoting the value of Sleep Number smart beds alongside the price point, promoting a ‘why it’s worth it’ message. I was tasked with creating the social forward campaign used across Facebook, Instagram and Pinterest using the Sleep Next Level campaign look and feel.
I WORKED ON
Design and Art Direction
Brand voice: Jen Larson
Animation: Sam Mattson
SLEEP NEXT LEVEL, FROM $1,099 on social
Climate360 Launch
For the launch of the innovative Climate360 smart bed we partnered with local agency Don’t Blink to create a set of testimonial style Youtube videos with our insider Smart Sleepers and I was tasked with creating a social forward campaign used across Facebook, Instagram and Pinterest. Content was both repurposed from the testimonial style shoot and captured on set.
Storyboards used to shoot Climate360 Smart Sleeper content
I WORKED ON
On-set Art Direction
Design
Brand voice: Jen Larson
Videography and animation: Don’t Blink
Brand story: Kailtyn Schlitz, Thom Oliphant
climate360 launch for social
TESTIMONIALS
Testimonial content always performs really well across media at Sleep Number and each season we are asked to refresh the look and feel to match new audience segments.
I WORKED ON
Design and Art Direction
Brand voice: Jen Larson
Animation: Sam Matteson
TESTIMONIALS ON SOCIAL
I WORKED ON
Design
Art Direction
Brand Voice: Jen Larson
PROMOTIOnAL OFFERS ON SOCIAL
Sleep Number uses a traditional MSE calendar, running promotional offers throughout the year.
SLEEP NUMBER BEDDING CAMPAIGN
In 2021, Sleep Number ran quarterly bedding campaigns used to promote the quarterly bedding focus. Offering a wide variety of bedding solutions featuring innovation designs, I, along with a team of creatives created a campaign that was pushed across Instagram, Facebook, Twitter, Pinterest and Youtube.
Social storyboards used to shoot the quarterly bedding campaign
I WORKED ON
Concept and storyboards
On-set Art Direction
Design
Brand Voice: Jen Larson
Animation: Sam Matteson
Art Direction: Tim Boelter
Director: Brian Henry
SLEEP NUMBER BEDDING CAMPAIGN ON SOCIAL
Smart Sleeper Stories
In 2021, we launched a content series partnering with brand storyteller Heidi Collins and our insider Smart Sleepers using their authentic voices to create testimonial style long form videos. I was tasked with creating a social forward campaign used across Facebook, Instagram and Pinterest, repurposing content from the long form shoot.
I WORKED ON
Design and Art Direction
Brand voice: Jen Larson
Animation: Sam Mattson &
Ben Thompson