AELLA Concept SS18 Lookbook
As an in-house creative for AELLA, I created corresponding lookbooks for each seasonal campaign shot used to distribute for a variety of purposes including wholesale, PR, influencer distribution and catalog. The AELLA Concept SS18 Lookbook was unique in that it was AELLA’s first high fashion wholesale line and was sent to boutiques across the country to create interest and place orders.
I WORKED ON
Art Direction
Design
Photographer: Jaesung Lee
Campaign Art Direction: Camilo Gonzalez
Creative Director: Eunice Cho