Sleep Number bedding campaigns

Sleep Number is a leader in improving health and well being through proven quality sleep by delivering life-changing sleep solutions.

Bedding CampaignS

As an in-house creative and lead designer on the social channel, I was tasked with creating content to promote Sleep Number’s bedding collection. Offering a wide variety of bedding solutions featuring innovation designs, I, along with a team of creatives created bedding campaigns pushed across Instagram, Facebook, Twitter, Pinterest and Youtube.

I worked on

Design
Art Direction
Concept & Storyboards

Brand Voice: Jen Larson
Animation: Sam Matteson
Art Direction: Tim Boelter
Director: Brian Henry
Video Editor: Miah Detjan
Creative Director: Christine Lien

SLEEP NUMBER 2022 TRUE TEMP BEDDING CAMPAIGN

In 2022, the content team was tasked with creating a bedding campaign focused on Sleep Number’s True Temp bedding collection. Working with a team of creatives, we created a bedding campaign that was pushed across Instagram, Facebook, Twitter, Pinterest and Youtube.

I worked on

Design
Art Direction
Concept & Storyboards

Brand Voice: Jen Larson
Animation: Sam Matteson
Art Direction: Tim Boelter
Director: Brian Henry
Video Editor: Miah Detjan
Creative Director: Christine Lien

Sleep Number True Temp™ campaign

True Temp™ campaign pushed across Youtube to showcase Sleep Number’s innovative bedding solutions.

I worked on

Concept and storyboard
On-set Art Direction

Brand Voice: Jen Larson
Art Direction: Tim Boelter
Director: Brian Henry
Video Editor: Miah Detjan

Sleep Number True Temp™ campaign on social

Sleep Number True Temp™ campaign optimized for social.

SLEEP NUMBER 2021 HOLIDAY CAMPAIGN

As an in-house creative and lead designer on the social channel, I was tasked with creating content to drive gifters to Sleep Number.com as their gifting destination and to inspire social audiences to refresh and renew during the holiday season with Sleep Number’s Q4 bedding collection. Working with a team of creatives and a strong Holiday moodboard, we created a holiday campaign that was pushed across Instagram, Facebook, Twitter, Pinterest and Youtube.

I WORKED ON

Design
Art Direction

Brand Voice: Jen Larson
Animation: Sam Matteson
Photography AD: Tim Boelter
Director: Brian Henry
Video Editor: Miah Detjan
Creative Director: Christine Lien

SLEEP NUMBER HOLIDAY BEDDING CAMPAIGN

Holiday campaign pushed across Youtube to inspire audiences to shop Sleep Number for all their gifting solutions.

I WORKED ON

Concept
On-set Art Direction

Brand Voice: Jen Larson
Art Direction: Tim Boelter
Director: Brian Henry
Video Editor: Miah Detjan

SLEEP NUMBER HOLIDAY CAMPAIGN ON SOCIAL

Sleep Number holiday campaign optimized for social pushed across Facebook, Instagram and Pinterest.

I WORKED ON

Concept and storyboards
Design
Art Direction


Brand Voice: Jen Larson
Animation: Sam Matteson
Art Direction: Tim Boelter
Director: Brian Henry
Social Campaign Strategy: Brittany Steers

SLEEP NUMBER ON SOCIAL

Social ads pushed across Facebook, Instagram, Twitter and Pinterest as video, static, carousel and stories used to inspire audiences to refresh and renew during the holiday season with Sleep Number holiday bedding collection.

I WORKED ON

Art Direction
Design
Storyboards

Brand Voice: Jen Larson
Animation: Sam Mattson
Social Campaign Strategy: Brittany Steers