AELLA

AELLA is a Los Angeles-based brand perfecting the daily uniform for women who are going places- in life, work and travel. Using patented and proprietary fabrics, AELLA pieces are machine washable, wrinkle-free, fade-resistant and breathable to keep you on the go.

AELLA 2017 SUMMER CAPSULE

As an in-house creative, art director and designer, each season I was tasked with creating compelling imagery to be used on aella.co and marketing materials including social media, digital and printed collateral. The 2017 Summer Capsule was launched as a limited collection exclusively on aella.co. As the first capsule of its kind and featuring brand new silhouettes, we wanted to create some buzz with a summer shoot to highlight the pieces and it was only fitting to shoot Malibu beach-side.

I worked on

Art DIrection
Campaign Strategy
Design
Social
Styling
Production
Campaign Retouching

Campaign and Product
Photography: Sara Clarken
Creative Director: Eunice Cho

aella.co

AELLA Summer Capsule 17 Lookbook

For each seasonal AELLA Campaign shoot, I created a corresponding lookbook used to distribute for a variety of purposes including wholesale, PR, influencer distribution and catalog. Each lookbook was unique and varied in layout, length, content and purpose.

I worked on

Art Direction
Design
Production